Frequently Asked Questions


            1. Who is FACE?

            FACE is a national non-profit organization whose mission is to raise public awareness about the impact of alcohol
            misuse and abuse and to provide realistic solutions that promote positive change.



            2. What does FACE do?

            Our work involves these four primary areas:

                   1. Resources. We produce cutting-edge, research-based resources that are designed to raise awareness
                       on alcohol-related issues.

                   2. Training and Speaking. We provide training and speaking designed to clarify and define actions to
                       reduce alcohol-related problems.

                   3. Information. We are a central hub of free information on alcohol that educates, provides direction,
                       offers solutions and challenges traditional approaches that have not worked.

                   4. Collaboration. We collaborate with individuals, local, state and national organizations that are actively
                       engaged in efforts to reduce alcohol-related problems.



            3. How is FACE funded?

            FACE receives funding from private foundations and corporations, individual donors and through the sale of our
            resources and services. We DO NOT accept funding from the alcohol beverage industry.

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            4. Is FACE prohibitionist?

            No. FACE supports the legal, safe and low-risk use of alcohol. We do not support prohibition as a solution to
            alcohol-related problems.

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            5. If FACE sells products and services, doesn’t that make it a for-profit corporation?

            No. All of our products and services fit within the mission of our organization. As a result, the revenue generated
            from sales, training and technical assistance goes back into the development of new resources.

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            6. If FACE receives funding from foundations, why charge for products and services?

            We use the revenue we generate to match funding provided by our supporters. This allows us to have greater
            financial independence, spend less time fund raising and gives us the freedom to speak with an uncensored
            voice.

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            7. What does FACE stand for?

            When FACE was founded in 1989, it stood for "Facing Alcohol Concerns through Education". As we grew, we
            expanded beyond educational approaches. By this time, people were becoming familiar with the name and we
            decided to keep it but dropped the acronym.

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            8. Where is FACE?

            We are located in Clare, Michigan, a rural community of approximately 3,200 people located in the central part of
            the lower peninsula.

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            9. What is the FACE mission?

            Our mission is to raise public awareness about the impact of alcohol misuse and abuse and to provide realistic
            solutions that promote positive change.

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            10. What does FACE want to accomplish?

            Our vision for the future is simple – support healthy and robust communities where everyone can experience life
            to its full potential. Where families can attend sporting events without the risk of hearing obscene language and
            wading through spilled beer. Where college kids can be fully engaged in one of the most exciting times of their
            lives without guilt, injury or death. Where businesses reap the rewards of a healthier and more productive
            workforce. And where the cultural pastime is not drinking, but simply enjoying the company of family and friends.

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