“SnoBars”- The New Alcoholic Popsicle

January 29th, 2012

SnoBars are the latest new concept of combining alcohol infused ice cream and alcohol infused ice pops into an alcoholic popsicle that comes in a variety of flavors including cosmopolitan and margarita. Every serving has as much alcohol as a cocktail by the same name – up to 14 percent in some cases.

SnoBars made their debut in Arizona three weeks before Christmas. Total Wine plans to carry them in all stores statewide shortly after the new year. They’re also being test marketed in Los Angeles and surrounding counties. However, the producers noted that SnoBars will only be available in stores that sell other alcoholic beverages.

So how do adults keep SnoBars out of the hands of kids, or avoid making an error in their purchase? They will have to read the box when they purchase popsicles from the freezer section and look for packaging that says “not for children.” Then they will have to decide what they are going to say to their kids about consuming alcoholic popsicles.

The makers of SnoBars say they’re a great addition to any menu or party. Regardless of whether they sell or not, SnoBars represent one more example of an industry that is pretty much doing whatever they feel like doing.

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